Abilene Christian University | Abilene, Texas
Communications Coordinator for Advancement | Aug 2015 – Oct 2020
Oversaw the comprehensive strategy and implementation of ACU's advancement communication needs, including alumni and donor relations, solicitations, and event marketing and management. Wrote, edited, and oversaw creative direction for content both in print (publications, invitations, postcards) and digital (graphics, emails, registration pages, UX writing, blogs, social media, website material, videos) formats.
Print and email communication
Click on each image below to see a PDF of the communication piece.
Loyal Donor Postcard, Fall 2019 | Developed concept, oversaw creative direction of the postcard and matching sticker, and wrote the text.
Season of Giving 2020 | Oversaw creative direction and wrote content | Winner of Grand Gold Award in Fundraising / Development: Fundraising Pivot for ACU Season of Giving and Season of Hope 2020 • January 2021 • Council for Advancement and Support of Education (CASE) Southwest District IV
Donor Postcard, December 2018 | Developed concept, oversaw creative direction for the photo shoot and graphic design, and wrote the text.
Day of Giving 2019 | Oversaw all creative and wrote content for all items. Hand-picked photos, collaborated on color story and font choices, and designed concept for logo. | Winner of Gold Award in Fundraising / Development: Projects or Special Event for ACU's 2019 Day of Giving • February 2020 • CASE Southwest District IV
President's Circle Dinner 2020 Follow-up Mailer | Wrote content and collaborated on creative design
Season of Hope 2020 Campaign | Oversaw creative direction and wrote content | Winner of Grand Gold Award in Fundraising / Development: Fundraising Pivot for ACU Season of Giving and Season of Hope 2020 • January 2021 • Council for Advancement and Support of Education (CASE) Southwest District IV
Donor Thank You Postcard, February 2016
Donor Thank You Postcard, October 2018 | Collaborated on concept, oversaw creative direction for the photo shoot and graphic design, and wrote the text. | Winner of Bronze Award in Fundraising Development: Stewardship/Donor Relations for ACU's Donor Stewardship Initiative • February 2019 • CASE Southwest District IV
Endowment Report 2020 | Wrote part of content and oversaw creative direction.
President's Circle Dinner Invitation 2019 | Oversaw creative direction and wrote content
Donor Thank You Postcard, May 2018 | Developed concept and wrote content
Donor Thank You Postcard | February 2018 | Collaborated on concept and design, and wrote content | Winner of Bronze Award in Fundraising Development: Stewardship/Donor Relations for ACU's Donor Stewardship Initiative • February 2019 • CASE Southwest District IV
First-Time Donor Postcard, FY19 and FY20 | Developed concept, helped orchestrate photoshoot, and wrote content
Donor thank you email spotlighting a student, told from the student's point of view. Interviewed the student and wrote the email.
March Madness email sent to all alumni. I wrote most of the email and social media communication when ACU's men's and women's basketball teams both made it to the NCAA Tournament in 2019.
Videos
President’s Circle Dinner 2020
Recruited and interviewed students for this video, which was presented at the President’s Circle Dinner for ACU’s top donors. I wrote the script, chose the music and directed the video.
#ACUGives 2019
Wrote and directed the launch video for ACU's Day of Giving in 2019. Hand-selected archival photos and audio. Selected music track. ACU won two Gold Awards in February 2020 by the Council for Advancement and Support of Education (CASE) Southwest District IV for our 2019 Day of Giving campaign: Fundraising / Development: Annual Giving Program, and Fundraising / Development: Projects or Special Event.
Vision in Action
Wrote and directed the celebration video in 2018 for the completion of the university’s Vision in Action initiative.
Partnering in the Journey
Wrote and produced this video to celebrate the completion of ACU’s Partnering in the Journey campaign for scholarships. I recruited the talent and coordinated the giant “Thank you!” featured at the end by working with the crowd of students.